Business Bootcamp

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The 4-week online course that gives you the roadmap to turn your passion into a thriving business (for less than the price of three oat milk flat whites a week!)

Launching Spring 2021

Get on the waitlist

From employee to entrepreneur

Doing work you love, being your own boss, setting your own rules, working whenever or wherever you want to, making a real difference to the people you work with.

That’s the dream, the big goal. Isn’t it?

Deep down inside you know this is possible for you, but….

you’re finding it harder than you thought to cut through the noise, get people to like or comment on your posts on Instagram, let alone get them to work with you (whether that’s on a one-on-one or group basis). You find this quite disappointing, and at times even demoralising.

you feel uncomfortable about pricing and selling your services. You know that if you want to make this work, you can’t undersell yourself, but find it hard not to. You know there’s still some work to do for you here.

you sometimes feel you need to ‘play the game’ and do what everyone else is doing to make this a success. The problem: you want to stay authentic to who you are, and what you believe in, and the thought of playing that game just doesn’t sit right with you. You don’t want to sell your soul for success.

if you look at others who are successful in your field, you start to doubt yourself. You know you really want to become a go-to expert in your field, but you sometimes wonder if you have what it takes. How can you ever compete with them?

you’re finding it hard to know what to focus on, and understand what you need to do to establish yourself, build your brand, and start attracting clients. Is it building your email list? Growing your Instagram following? Getting raving testimonials? Hosting online events or workshops? Being invited to speak on other people’s podcasts? You just don’t know how to best go about it.

Sounds familiar?


Business Bootcamp is your answer.

Business Bootcamp is an interactive 4-week course, entirely delivered through Instagram, that gives you the strategies, tools, and mindset shifts to significantly grow your business over the next 12 months.

In Business Bootcamp, I’m sharing the 4 pillars you should put into place to establish yourself, build you credibility, grow your following, and start attracting clients to you.

Business Bootcamp helps you lay the groundwork for your business. Just like a house, you need a solid foundation to build on. That’s what Business Bootcamp does for you.

business bootcamp: turn your passion into a business

Do you want to…

make a bigger impact with the work you do, whilst staying true to yourself, and what you believe in?

feel confident about yourself and the work you do, and no longer feel awkward when people ask you how much you charge?

build your credibilty, and become one of the go-to experts in your field?

feel assured that you’re doing the right things, and taking the right steps to grow your business (instead of guessing what to do next)?

build a solid foundation for your business, so you can spend more time doing what you love most (and ultimately make it your full-time ‘thing’)?

have a clear focus for the next 12 months, and build a pipeline of potential clients who’d love to work with you?

look back 12 months from now, and be proud of yourself of what you’ve achieved and how far you’ve come?

Then Business Bootcamp is for YOU.

Work smarter, not harder.

One of the best ways to turn your big dream, your big goal, of turning your PASSION into a thriving BUSINESS is to get someone who’s done it to show you the way.

Pick their brain. Use their experience to your advantage. Learn from their successes (and failures). Get a roadmap that you can follow, and proven strategies that you can copy.

What you’ll learn in Business Bootcamp


Week 1.

Find your zone of genius


This week you’ll get clear on what gifts you bring to this world, and what value YOU bring. We’ll dive into what you stand for, what you believe in, and where you can authentically make a difference to others.

An important part of this is finding your own voice, and learning to confidently talk about what you do in a way that feels good – without comparing yourself to others in the industry.


Week 2.

Create and price your core services (that people will love)


In the second week, you’ll create an appealing set of core services that wil help you to attract clients straight away. You’ll learn the key principles to position and price your services, and will create your own unique services roadmap to help you grow and scale your business over the next 2 – 3 years.


Week 3.

Grow an engaged following


Week three is all about growing a loyal audience who LOVES you. You’ll discover the key reasons why people will follow you, and how to grab their attention in a busy world with so much noise. We’ll talk about the role of email, social media, influencers, and press coverage in building your following, so you know exactly what to focus on.

You’ll learn a really cool technique to cut through the noise (even if what you do has been done before), and connect with your following in an authentic way that doesn’t make you feel like a copy-cat of others in your industry.


Week 4.

Sell your services authentically


This week you’ll learn how to sell your services without the awkwardness.
We’ll dive into the psychology of selling, and some of the deadly sins to avoid (you’d be surprised how many people still make these mistakes!).

This week will challenge you to change the way you look at sales! You’ll learn a bunch of ‘non sales-y’ sales strategies and conversation starters to get people interested in buying from you, without feeling like they’re being sold to.

The nitty gritty: how it works

dream job lab Iris Smyth

Weekly pre-recorded video lesson

Daily assignments, exercises, tasks, and challenges

Weekly LIVE Q&A Sessions

This interactive group course is entirely delivered through a private Instagram account (that you get access to once you’ve secured your spot).

Every week you’ll get:

1x video lesson via IGTV, to kick off the week. This video lesson will cover the main concepts and theories of the week, so you know exactly what you’re working on that week.

5x daily assignments, exercises, tasks, and challenges via Stories and Posts.

1x Q&A session through IG Live – this is your opportunity to ask for my advice, and get help with that week’s assignments, exercises, tasks, and challenges

On top of this you’ll get access to your own online work book, to do the assignments, exercises, tasks, and challenges, and keep track of your process.


About me

Hi, I’m Iris! I’m here to help you start a meaningful side-hustle or full-time business around your passion.

What they had in common was that they felt something was lacking. They weren’t happy in their job or career. They often felt under-challenged, overworked, unappreciated and replaceable. Like what they did didn’t really matter in the grander scheme of things. Something had to change. 

All of them had a strong desire to do something different. Something that genuinely excited and interested them. Something that used their skills to make a difference. They refused to settle for something that wasn’t quite right, so they drew a line in the sand. 

If you’re ready to draw that line in the sand too, find your passion, and make it your work, then Dream Job Lab is the programme for you.